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Red Cross Poll Shows Social Media and Apps Motivate People to Prepare

Americans are becoming increasingly reliant on mobile devices during emergencies to provide information, useful tools and a way to let loved ones know they are safe, according to a new survey conducted by the American Red Cross.

 

Mobile apps now tie social media as the fourth-most popular way to get information in an emergency, following TV, radio and online news. The Red Cross survey found that 20 percent of Americans said they have gotten some kind of emergency information from an app, including emergency apps, those sponsored by news outlets and privately developed apps.

 

Other key findings include:

  • Emergency social users are also most likely to seek and share information during emergencies. While they look for the hard facts – road closures, damage reports and weather conditions – they share personal information about their safety statuses and how they are feeling.
  • Three out of four Americans (76 percent) expect help in less than three hours of posting a request on social media, up from 68 percent last year.
  • Forty percent of those surveyed said they would use social tools to tell others they are safe, up from 24 percent last year.

 

The Red Cross continues to encourage people to call 9-1-1 as the best first action when in need of emergency assistance. The Red Cross has release a series of free apps for both iPhone and Android users, available at redcross.org/prepare/mobile-apps.

 

Red Cross survey - use of social tools in emergencies

 

Source: American Red Cross

 

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About the National Capital Region
The National Capital Region (NCR) encompasses the District of Columbia and parts of Maryland and Virginia, including the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park and the counties of Arlington, Fairfax, Loudoun, Prince William in Virginia and Montgomery and Prince George’s in Maryland, which include the municipalities of Bowie, College Park, Gaithersburg, Greenbelt, Rockville and Takoma Park.